Build superior consumer brand value:
By delivering more product benefits to consumers at the right price, compared to the competition, ensuring great-tasting products, innovative packaging, consistent high quality, wide availability, helpful services and a strong brand image.

Build demand through superior customer collaboration:
Enhancing the relationships we have with our trade partners to achieve success with consumers.

Transform the portfolio:
Accelerating the shift in our product portfolio to better align it with key consumer and customer trends and the fastest-growing sales channels and demographic groups.

Expand on a global scale:
Increasing our business internationally, especially in developing countries around