WHAT WE DO
Our choices of local and international alliances reflect these values. Every alliance is developed independently as a strategic business unit, with the aim of achieving maximum potential return on business investment through sales turnover with optimum cost efficiency.
From sourcing the finest seeds for oil extraction to stringent quality standards in processing, RRO has earned an enviable reputation in manufacturing and marketing. When you think of RRO, think of good health, taste and lifestyle: think of good health at your dining table.
RRO’s world-class range of cooking mediums include PRIMIO Refined Groundnut Oil/ SUNCHEF Refined Sunflower Oil/ RRO Premium Filtered Groundnut Oil/ Mastdil Premium Mustard Oil/ Tildil Premium Til Oil and Olivio Extra Virgin and Classico Pure Olive Oil.
RRO also markets Express Foods Healthy Breakfast Cereals and Domino’s Cookies.
HOW WE DO IT
Delivering more product benefits to consumers at the right price, compared to the competition, while ensuring great-tasting products, innovative packaging, consistent high quality, wide availability, helpful services and a strong brand image. Build demand through superior customer collaboration:
Enhancing the relationships we have with our trade partners to achieve success with consumers. Transform the portfolio:
Accelerating the shift in our product portfolio to better align it with key consumer and customer trends and the fastest-growing sales channels and demographic groups. Expand on a global scale:
Increasing our business internationally, especially in developing countries around the world.
Creating a leaner cost structure and making better use of our assets to generate savings we can reinvest in brand building. Strengthen employee and organizational excellence:
Developing organizational productivity by supporting our employees in meeting business challenges efficiently. Act responsibly:
To continue our long tradition of integrity and support for the community, and engaging in societal issues that are most relevant to our business. We are committed to integrating ourselves with local audiences; we have initiated the RRO Wellness Program, which promotes ‘Good Health For Life - For All’. Our Healthy Lifestyle initiatives help families improve their eating patterns and promote physical activity. Listen To Your Heart was a weekly program conducted at the Asian Heart Institute, Mumbai and the School Wellness Program aims to educated children, and their parents, about health and nutrition. As part of its educational outreach program, RRO has also embarked on oil, fats and heart care endeavours. The fundamental goal of the organisation is to better the health of the community, through the products we market as well as our several social undertakings, with responsibility.