R. R. Oomerbhoy Pvt. Ltd. (RRO) is the brainchild of Rashid S. Oomerbhoy and his son Riyad, scions of the illustrious Ahmed Oomerbhoy.
It was in early 1900, much before we got our independence from the British, but in the throes of the struggle for freedom, that Ahmed Oomerbhoy left his small town home and family timber business in Gujarat, to set up a small edible oil unit in the heart of Mumbai. To start with, he procured his groundnuts from available sources, crushed them in-house and sold the oil loose to small time local vendors. Soon the demand grew and he started selling them in barrels, not only in his newly adopted city, but to neighboring towns as well. Each barrel was simply stamped with a large AO. What started as a small scale industry soon grew into a mammoth business that launched National brands of a wide range of the finest edible oils, including the iconic Postman Refined Groundnut Oil.
WHAT WE DO
- R. R. Oomerbhoy Pvt. Ltd. (RRO), incorporated in 1992, has remained committed to good health and quality food products since it began operations in 1995. “Our prime focus has always been on Quality, Performance and Marketing Excellence. Apart from harnessing our rich legacy of experience and expertise in the edible oil trade, we have diversified in order to create a bountiful portfolio of leading global food brands” says Riyad Oomerbhoy.
RRO's choice of local and international alliances reflects these values. Every alliance is developed independently as a strategic business unit, with the aim of achieving maximum potential return on business investment through sales turnover with optimum cost efficiency.
RRO firmly believes that the true test of a cooking medium is to make food taste good. Great attention is paid, from sourcing the finest seeds for oil extraction to stringent quality standards in processing, RRO has earned an enviable reputation in manufacturing and marketing the near perfect cooking oil that makes your food flavorsome without compromising on health.
RRO’s world-class range of cooking mediums include PRIMIO Refined Groundnut Oil/ SUNCHEF Refined Sunflower Oil/ RRO Premium Filtered Groundnut Oil/ Mastdil Premium Mustard Oil/ Tildil Premium Til Oil, Olivio Extra Virgin and Classico Pure Olive Oil.
RRO also markets Vine Vinegars, Express Foods Healthy Breakfast Cereals and Domino’s Cookies.
HOW WE DO IT
By delivering more product benefits to consumers at the right price, compared to the competition, ensuring great-tasting products, innovative packaging, consistent high quality, wide availability, helpful services and a strong brand image. Build demand through superior customer collaboration:
Enhancing the relationships we have with our trade partners to achieve success with consumers. Transform the portfolio:
Accelerating the shift in our product portfolio to better align it with key consumer and customer trends and the fastest-growing sales channels and demographic groups. Expand on a global scale:
Increasing our business internationally, especially in developing countries around the world.
Creating a leaner cost structure and making better use of our assets to generate savings we can reinvest in brand building. Strengthen employee and organizational excellence:
Developing organizational productivity by supporting our employees in meeting business challenges efficiently. Act responsibly:
To continue our long tradition of integrity and support for the community, we engage in community welfare issues that are most relevant to our business. We are committed to integrating ourselves with local audiences and in this regard, we have initiated the following: RRO Wellness Program promotes ‘Good Health for life for all’. Our Healthy Lifestyle initiatives help families improve their eating patterns and promote physical activity. Listen To Your Heart - a weekly program conducted at the Asian Heart Institute, Mumbai School Wellness Program aims to educating children, and their parents, about health and nutrition and food habits that keep you fit As part of its educational outreach program, RRO has also embarked on heart care programs that are centered on use of healthy oils and fats. The fundamental goal of the organisation is to better the health of the community, through the products we market as well as through our several social undertakings.
- Riyad Oomerbhoy is the young and dynamic Managing Director of R. R. Oomerbhoy Pvt. Ltd., the company he set up in 1992 along with his sister Roohi. The values and traditions that three generations of Oomerbhoys have built and upheld are ingrained in the DNA of these fourth generation scions of the illustrious Ahmed Oomerbhoy family.
- Roohi Oomerbhoy Jaikishan is the executive Director of R. R. Oomerbhoy Pvt. Ltd. She heads the Marketing operations of RRO’s wide range of world-class cooking mediums and selection of premium global food brands. With her at the forefront along with her brother Riyad, RRO is one of the fastest growing FMCG Companies in India.