WHAT WE DO

Since it was incorporated in 1992 and began operations in 1995, R. R. Oomerbhoy Pvt. Ltd. (RRO) has remained committed to good health and quality food products. Our prime focus has always been performance and marketing excellence. Apart from harnessing our rich legacy of experience and expertise in edible oil trade, we have diversified in order to create a copious portfolio of leading global food brands.
RRO’s expertise and market goodwill have facilitated its standing as a leading FMCG company. Uncompromising on the high standards we have set, coupled with distribution strength, an efficient field force, sustainable financial resources, organizational and people skills, a dedication to hard work and contagious enthusiasm, are the keystones of our success.

Our choices of local and international alliances reflect these values. Every alliance is developed independently as a strategic business unit, with the aim of achieving maximum potential return on business investment through sales turnover with optimum cost efficiency.

From sourcing the finest seeds for oil extraction to stringent quality standards in processing, RRO has earned an enviable reputation in manufacturing and marketing. When you think of RRO, think of good health, taste and lifestyle: think of good health at your dining table.

RRO’s world-class range of cooking mediums include PRIMIO Refined Groundnut Oil/ SUNCHEF Refined Sunflower Oil/ RRO Premium Filtered Groundnut Oil/ Mastdil Premium Mustard Oil/ Tildil Premium Til Oil and Olivio Extra Virgin and Classico Pure Olive Oil.

RRO also markets Express Foods Healthy Breakfast Cereals and Domino’s Cookies.

HOW WE DO IT

Build superior consumer brand value:
Delivering more product benefits to consumers at the right price, compared to the competition, while ensuring great-tasting products, innovative packaging, consistent high quality, wide availability, helpful services and a strong brand image.

Build demand through superior customer collaboration:
Enhancing the relationships we have with our trade partners to achieve success with consumers.

Transform the portfolio:
Accelerating the shift in our product portfolio to better align it with key consumer and customer trends and the fastest-growing sales channels and demographic groups.

Expand on a global scale:
Increasing our business internationally, especially in developing countries around the world.
Drive out costs and optimum use of assets:
Creating a leaner cost structure and making better use of our assets to generate savings we can reinvest in brand building.

Strengthen employee and organizational excellence:
Developing organizational productivity by supporting our employees in meeting business challenges efficiently.

Act responsibly:
To continue our long tradition of integrity and support for the community, and engaging in societal issues that are most relevant to our business. We are committed to integrating ourselves with local audiences; we have initiated the RRO Wellness Program, which promotes ‘Good Health For Life - For All’. Our Healthy Lifestyle initiatives help families improve their eating patterns and promote physical activity. Listen To Your Heart was a weekly program conducted at the Asian Heart Institute, Mumbai and the School Wellness Program aims to educated children, and their parents, about health and nutrition. As part of its educational outreach program, RRO has also embarked on oil, fats and heart care endeavours. The fundamental goal of the organisation is to better the health of the community, through the products we market as well as our several social undertakings, with responsibility.

OUR DIRECTORS

Riyad Oomerbhoy, scion of the illustrious Ahmed Oomerbhoy family, is the young and dynamic Managing Director of R. R. Oomerbhoy Pvt. Ltd., the company he set up in 1992 along with his sister Roohi.
He spent all his academic life in England – beginning at Papplewick, then on to Kings College, and finally, Business Management at Richmond. When he returned home thereafter, he took to his family trade of manufacturing, distributing, and marketing premium edible oils, and proficiently led the company forward.

Riyad's vibrant approach and business acumen has led to the company acquiring a large product portfolio, ranging from premium edible oils like PRIMIO Refined Groundnut Oil, Mastdil Premium Mustard Oil & Tildil Premium Til Oil and SUNCHEF Refined Sunflower Oil, to leading global brands in a plethora of other food categories, such as cheese, breakfast cereals, pasta sauces and cookies. In just a few years, he has carved a niche for himself amongst the foremost companies in the Indian food industry, and has become a leading player on a fast growth track fuelled by his inherent innovation and expansion mindset.

Sensing the need for a highly dynamic business environment, while also staying true to his heritage, Riyad has gone ahead and initiated a number of successful alliances with leading global food companies, ensuring that their fine food brands find a place in homes across the country. Chief among them were Unilever Italia, Unilever France, Barilla, Riso Gallo and Express Foods Breakfast Cereals.

Together with his sister Roohi, he is responsible for the success of RRO brands in their respective categories, specializing in successfully marketing nascent fine food categories.
Roohi Oomerbhoy Jaikishan is the executive Director of R. R. Oomerbhoy Pvt. Ltd. She heads the Marketing operations of R. R. Oomerbhoy Pvt. Ltd.’s wide range of world-class cooking mediums and selection of premium global food brands. With her at the forefront, RRO is one of the fastest growing FMCG Companies in India.
It is her passion that drives the CSR health initiatives undertaken by RRO as well as the several programs to promote health and nutrition for children. The RRO Wellness Program for children and adults aims at ‘prevention’ rather than ‘cure’, and was devised with a single focus – ‘good health for life’.

Having previously worked as a Brand Manager in RRO’s venture with Patterson Zacchonis, Roohi was responsible for launching Imperial Leather soap and talc in India. She was also instrumental in setting up offices for the RRO-Patterson Zacchonis venture in Mumbai. Prior to that, she worked as a trainee in Marketing and Sales in Ahmed Mills, which produced a variety of edible oils, toilet soaps, processed and frozen foods, including the iconic ‘Postman’.

Roohi says, “We are a company that lives and breathes food. RRO is not only centered around business and bottom-lines, but also on finding ways to contribute to the well-being of society - through education of children and adults, with a focus on nutrition, health and holistic living.”